###### Case Study

# Grove Park Deli

Digital Loyalty program

4 Years  
Active Frequent Shoppers  
400  
Purchased Items on Avg Visit  
2

## Company background:

A small but perfectly formed Deli, specializing in fresh, home-cooked food and bespoke catering for both private and corporate customers.

Grove Park Deli. has been creating and presenting delicious food for over 20 years Japanese food, fast and fresh.

## Business challenges:

Grove Park Deli. is located in an area away from the high street so footfall can be slower at times and new customers can be harder to acquire

## Goals:

- Nurture VIP customers so there is less need for acquiring new customers
- Increase catering services so they are less reliant on footfall

## Leveraging the Loyalzoo software:

Grove Park Deli provides extra rewards to their VIPs by automatically sending special offers on their catering services

## Small shop, consistent results:

Grove Park Deli’s loyalty program provides stability and predictability from their customers.

4 years on from starting Loyalzoo, Grove Park Deli have an active loyal customer base of almost 400 shoppers who shop frequently at their store and averaging a purchase of 2 items each visit.