Case Study

Carmela Coffee

Digital Loyalty program

3 Years

Loyalty Members

117

Increase in Avg Spend

36%

Company background:

A great cup of coffee does not just happen, it requires time, resources, and dedication. All of which are felt in every cup at Carmela Coffee.

Carmela Coffee Company opened its doors in January 2018 to change the norm to a Coffee Bar Experience. A new American coffee shop offering specialty coffee, beer and wine.

Business challenges:

•  4 locations in close proximity to each other

•  Maintain fast-paced ordering

Goals:

•  Cross selling between multi-location sites

•  Cross-selling across a wide range of menu items

Leveraging the Loyalzoo software:

Carmela Coffee nurtures brand new customers with the Handsfree Marketing tool of Loyalzoo.

They also use the Loyalzoo blast marketing message feature to drive footfall and to promote specials.

Real results:

3 years on from starting their loyalty program with Loyalzoo, Carmela Coffee are still achieving incredible results with 3338 loyalty members.

They have increased their average customer spend by 36% and weekly repeat purchases by 117%